A GM is the producer's right-hand. When you say you want Drake or Emily Blunt in your show, we negotiate with his/her "people". When you say you need a great young director, we know where to call. We keep your finances in check, keep you informed, and educate you when appropriate. MW was GM for Disney Theatricals International and sent Beauty & the Beast to 7 countries. MW also general managed Broadway's Golden Child, N.Y.'s Big Apple Circus, N.Y. Shakespeare Festival, and many more.
GM for Disney's first hit Broadway musical around the world.
GM for "NYC's circus", under the Big Tent at Lincoln Center and on tour.
Cast photo from an "Equity 29-hour reading" of new musical. (Producer Mitch Weiss standing far right).
Actors' Equity has various contracts (readings, showcases, workshops, labs) with budgets that can vary between $2,000 and $250,000. Rehearsal and performance spaces in NYC are expensive and NY Festivals may not be the right choice for your show; MW knows which is which. MW can help find directors, actors, and musical directors too.